From management to marketing to ethics, etc.

Wade Kwon is someone I enjoy reading about and his blogs on various subjects and look forward to him coming to our May event.

Birmingham Blogging Academy

registration desk Photo: Official GDC (CC)

I preach consistency. I consistently preach consistency.

It is the one method you can use to make your blog, your newsletter, your social media and even your events better than those of your competitors.

Your company might use events for building awareness, or generating leads, or researching the market. Events can be great for reinforcing the brand and maintaining good ties with clients.

I’ve seen organizations execute events sharply, delivering on the promise of education, networking or plain old fun. I’ve served as event planner for years with different groups, in addition to taking in my fair share of seminars, conferences, receptions and happy hours.

Events are challenging. They require intense focus on the guests and management of a thousand details.

The way to outmaneuver the many competing events is through consistency.

That can include, but is not limited to …

  • Reminders: Busy people forget events…

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